Before you do any in-depth research, it is always beneficial to consult reference (encyclopedia) resources about your topic. While websites like Wikipedia are easy to use and can provide a quick way to find keywords for your given topic, the content is not considered credible because there is no way to know how credible the authors are.
Fortunately, the Libraries actually have excellent online reference resources that are completely credible and will be incredibly useful when you begin your research.
|The CQ Researcher Plus Archive is a database of robust reports covering a wide array of topics including foreign affairs, social trends, health concerns, the economy, education, and technology. Reports also incorporate extensive citations, allowing researchers to pursue specific topics.|
Using publications such as published by New Strategist Publications can be a great start to learning more about your populations. You can find information about who they are, what they buy, what they eat, and what they do in college.
For that particular series of publications, you can use Search It to select "K-State Libraries Only" and then type in "new strategist publications" (with the quotation marks).