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ENTRP 340 - Introduction to Entrepreneurship

Research guide for students in ENTRP 340 - Introduction to Entrepreneurship at K-State

Industry Reports

Industry reports can be a valuable source of information for a feasibility analysis or business plan. Reports present overviews of industry trends and analysis in an easy to read format. Though reports may cover an industry that is broader than the market you are researching (for example, Sporting Goods Stores instead of Bicycle Shops), they are still useful for understanding the environment that a new company may be operating in.    

Industry Gross Margin

1. Go to Mergent Online and search for a company in your industry.

2. Choose Report Builder.

3. Select highlighted options on company comparison report screen.

4. Then download report and look at the peer average for gross margin.

 

1. Go to Mergent Online and search for a company in your industry.

Search for a company in your industry

 

2. Choose Report Builder.

Choose report builder

3. Select highlighted options on company comparison report screen.

Mergent Online report builder options

4. Then download report and look at the peer average for gross margin.

Gross Margin in excel report