Official site of the U.S. Census Bureau. Includes the Decennial Census, 2000-2010, and the American Community Survey (ACS), an on-going survey. Both have demographic data at the national, state, county, and place levels, but ACS does not include small cities and towns. Data is in tables which can be downloaded.
The demographic data available includes age, income, gender, race, educational attainment, and more.
Publication Dates Covered: 2001 - present Paid for by K-State Libraries
Mintel Reports is a market research database that publishes over 200+ business to consumer reports each year for US consumer markets. Each report focuses on consumer attitudes and behaviors, including survey data to understand demographic and psychographic segmentation. Also included are market size, brand share, social media analysis, and category trends.
Passport (from Euromonitor International)
Paid for by K-State Libraries
Use is restricted to currently enrolled K-State students and employees of K-State.
This resource provides access to demographic, economic, and marketing statistics for 205 countries. Users can download data pertaining to consumer behavior and national economic conditions, then create customized reports. Search by topic for analyst’s reports, country profiles, and more.
American Community Survey
Use American FactFinder to locate demographic information such as gender, age, and race for a population in a particular geographic area.
1. Go to American FactFinder
2. Use the Community Facts box to search for a state, county, or city
3. Select the 2014 American Community Survey