MC 396 - Research for Advertising and Public Relations
An introduction to library resources for students in MC 396.
Library Research Guide
Mintel for Consumer and Media Research
Mintel provides research and insights on consumers, including how they use media. There are reports focused on social media trends, digital advertising, and streaming media.
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Mintel ReportsPublication Dates Covered: 2001 - present Paid for by K-State Libraries
Mintel Reports is a market research database that publishes 200+ business to consumer reports each year for US consumer markets. Each report focuses on consumer attitudes and behaviors, including survey data to understand demographic and psychographic segmentation. Also included are market size, brand share, social media analysis, and category trends.
Statista for Consumer and Media Research
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Statista
Paid for by K-State Libraries
Insights and facts across 600 industries and 50+ countries; includes Consumer Insights. Use as the starting point of your research to get facts and insights on topics that matter, expert research in condensed form, market outlooks, analyzed markets from 150+ countries, daily infographics, visualized global stories, and global consumer survey information.
Statista Consumer Insights
Use the search box on the Statista Consumer Insights to access data from consumer surveys that ask about attitudes, behaviors, and media use. Surveys cover consumers around the world.
