MC 396 - Research for Advertising and Public Relations
Library Research Guide
Introduction to Research Methods Resources
Understanding research methods is essential for students preparing research proposals, theses, or dissertations. The library offers a variety of resources that focus on research methods, including introductory texts, handbooks, encyclopedias, and video tutorials. Using these tools is an effective way to enhance your understanding of different methods. Additionally, many of these sources are written by scholars and can be cited in the methods sections of your research projects.
Sage Research Methods
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Sage Research Methods
Paid for by K-State Libraries
Sage Research Methods has the largest collection of qualitative methods books available online. It is the ultimate methods library with books, reference works, journal articles, and instructional videos by world-leading academics from across the social sciences.
Sage Research Methods Foundations
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Sage Research Methods FoundationsPart of Sage Research Methods, Foundations gives brief introductions to hundreds of research concepts and methods. Introductions are authored by experts and grouped into series to help learners explore related topics.
Foundations: Qualitative Methods
Learning about qualitative research? Start with the following series in Sage Research Methods Foundations.
Foundations: Survey Methods
Learning about survey research? Start with the following series in Sage Research Methods Foundations.
