Consumer information combines demographic information such as age and income with purchasing behavior and attitudes about shopping. Unlike demographic information, which is available for free on governments website, consumer information is usually expensive to purchase.
Publication Dates Covered: 2001 - present Paid for by K-State Libraries
Mintel Reports is a market research database that publishes 200+ business to consumer reports each year for US consumer markets. Each report focuses on consumer attitudes and behaviors, including survey data to understand demographic and psychographic segmentation. Also included are market size, brand share, social media analysis, and category trends.
Claritas PRIZM Consumer Segments
Claritas PRIZM is a consumer segmentation system that combines demographics, consumer behavior and geographic data. Some PRIZM information, including the zip code search, is available for free.
Paid for by K-State Libraries
Insights and facts across 600 industries and 50+ countries; includes the Global Consumer Survey. Use as the starting point of your research to get facts and insights on topics that matter, expert research in condensed form, market outlooks, analyzed markets from 150+ countries, daily infographics, visualized global stories, and global consumer survey information.
Demographic information, such as age and income, is available on government websites such as American FactFinder. Though industry and consumer information is often available at the national level, demographic information is available by city and state.
Census Business Builder
This easy to use tool generates reports with select demographic and economic data for specific geographic locations. Reports include information on consumer spending in select categories tracked by the government.