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FASH 330 - Dress and Human Behavior

This guide is designed to help you perform secondary research for you FASH 330 class.

Library Research Guide

Consumer Information

Consumer information combines demographic information such as age and income with purchasing behavior and attitudes about shopping. Unlike demographic information, which is available for free on governments website, consumer information is usually expensive to purchase.​


Demographic information, such as age and income, is available on government websites such as American FactFinder. Though industry and consumer information is often available at the national level, demographic information is available by city and state.

Consumer Spending

Census Business Builder search interface


Census Business Builder reoprt page showing consumer spending for Manhattan Kansas