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Fashion Business

This guide supports course work and research on the business of apparel and fashion.

Library Research Guide

Consumer Information

Consumer information combines demographic information such as age and income with information about shoppers' attitudes and behaviors. Unlike demographic information, which is available for free on government websited, consumer information is usually expensive to purchase.​ K-State Libraries subscribes to a couple of databases that have information about fashion consumers.

Demographics

Demographic information, such as age and income, is available at Census.gov. Though industry and consumer information is often available at the national level, the Census provides demographic information at the city, county, and state levels.

Consumer Spending

Census Business Builder search interface

 

Census Business Builder reoprt page showing consumer spending for Manhattan Kansas