Library Research Guide
A firm's macro environment consists external factors—political, economic, sociocultural, technological, environmental, and legal—that impact the firm's activities. Commercial publishers and NGOs distribute country reports on the macro environment for firms operating in particular countries.
The information resources on the Consumers & Demographics page and the Industries page will also be useful for researching a firm's macro environment.
Country reports focus on factors that shape the business environment in a particular country. Not all reports cover the same issues, but topics might include corruption, infrastructure, regulations, workforce, trade, and basic economic data.
Use the Country Insights tab to find country risk profiles in Mergent Online.