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Fashion Business

This guide supports course work and research on the business of apparel and fashion.

Library Research Guide

Macro Environental Information

A firm's macro environment consists external factorspolitical, economic, sociocultural, technological, environmental, and legalthat impact the firm's activities. Commercial publishers and NGOs distribute country reports on the macro environment for firms operating in particular countries.

The information resources on the Consumers & Demographics page and the Industries page will also be useful for researching a firm's macro environment.

Country Reports

Country reports focus on factors that shape the business environment in a particular country. Not all reports cover the same issues, but topics might include corruption, infrastructure, regulations, workforce, trade, and basic economic data.

MarketLine Country Reports

Find Country Reports in MarketLine

1. Hover over the Analysis drop-down menu

2. Select Countries & Cities   

Marketline analysis menu

 

Mergent Online Country Reports

Use the Country Insights tab to find country risk profiles in Mergent Online.

Use the Country Insights tab to find country risk profiles in Mergent Online.