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Library Research Guide
PESTLE Analysis
PESTLE (political, economic, social, technological, legal and environmental) is a framework for analyzing a firm's macro environment. PESTLE, sometimes PESTEL or PEST, analysis is used to look at a country and its potential as an investment destination.
Business intelligence firms such as MarketLine publish country reports that include PESTLE analyses. Other firms publish country reports that look at similar factors to a PESTLE analysis without using this framework.
MarketLine Country Reports With PESTLE Analyses
- MarketLine U.S. Country ProfilesMarketLine Country Profiles include PESTLE analyses. PESTLE (political, economic, social, technological, legal, and environmental) is a framework for evaluating the macroenvironmental factors that impact businesses.
- Business Source PremierMarketLine Country Profiles are available in Business Source Premier. Search for "MarketLine" and country. Then limit search results to country report.
Country Reports (Macro Environment)
Country reports focus on factors that shape the business environment in a particular country. Not all reports cover the same issues, but topics might include corruption, infrastructure, regulations, workforce, trade, and basic economic data.
- D&B Country Insight ReportsDun & Bradstreet's Country Insight reports deliver country insights and data-driven analysis, helping businesses in various industries and sectors globally minimize current risks. Country Insight reports can help you identify emerging challenges and explore opportunities for market expansion and longer-term investment. Reports are part of the Mergent Market Atlas database.
- S&P Global Country/Territory ReportsS&P Global Country/Territory Reports document political, economic, legal, operational, tax, and social stability risks for doing business in a country.
- Word Bank Group Enterprise SurveysSurveys provide "investment climate indicators for a country with benchmarks against their respective regional and income groups."
- Coface Country Risk ReportsCoface provides country assessments, based on macroeconomic, financial and political data.
- Transparency International Country RatingsTransparency International monitors corruption on the national level and publishes the Corruption Perceptions Index.
Tips for Finding Country Reports in Library Databases
Find a country report in ProQuest Central.
- Search for country in Anywhere except full text – NOFT
- Limit to: Full text, Last 3 years
- Scroll down and select Country Report from the Document type box
Macro Environmental Information
A firm's macro environment consists external factors—political, economic, sociocultural, technological, environmental, and legal—that impact the firm's activities. Commercial publishers and NGOs distribute country reports on the macro environment for firms operating in particular countries.
The information resources on the Consumers & Demographics page and the Industries page will also be useful for researching a firm's macro environment.
Country Reports
Country reports focus on factors that shape the business environment in a particular country. Not all reports cover the same issues, but topics might include corruption, infrastructure, regulations, workforce, trade, and basic economic data.
- World Bank Business ReadyBusiness Ready reports evaluate the business environment in different countries.
- Word Bank Group Enterprise SurveysSurveys provide "investment climate indicators for a country with benchmarks against their respective regional and income groups."
- Coface Country Risk ReportsCoface provides country assessments, based on macroeconomic, financial and political data.
- Transparency International Country RatingsTransparency International monitors corruption on the national level and publishes the Corruption Perceptions Index.
Mergent Online Country Reports
- Mergent Online
Simultaneous users: 50 Paid for by K-State Libraries
Information found in this database includes financial statements and company histories covering approximately 20,000 U.S. and foreign public companies.
Use the Country Insights tab to find country risk profiles in Mergent Online.
