Fashion Business

This guide supports course work and research on the business of apparel and fashion.

Library Research Guide

Company Reports

Company profiles or reports provide an overview of a company and its activities. This makes them an excellent source for beginning research on a  company. Content varies by publisher, but reports may include:

  • an overview of company activities
  • a competitive analysis of company
  • financial data (for public companies), and
  • major competitors.

Not all publishers will cover all companies. It will be harder to find reports on private companies than on publicly traded firms.

Two Ways to Find MarketLine Company Profiles in Business Source Premier.

  • Use the Company Profiles link or
  • Search for the name of the company and "MarketLine."

Screenshot of Business Source Premier showing the company profiles link at the top of the page that can be used to gind MarketLine company profiles.



Screenshot of search in Business Source Premier for the name of a company and the word "MarketLine>"

Local Businesses

A store's website can be an excellent source of information. However, it can be difficult to find additional information about small, local businesses. ReferenceUSA is a subscription database, paid for by K-State, that is useful for researching private and public companies of all sizes.

Generate a list of clothing retailers in Manhattan, Topeka, or Kansas City.

To start select select the U.S. Businesses Database and choose the Advanced Search.

To start search, choose US Business Databases and Advanced Search


Select options on the Advanced Search screen.

1. Under Record Type, check the Include Unverified Businesses box. (Recommended because it expands search results.)

2. Choose Keywords/SIC/NAICS under Business Type to search for specific types of companies.

3. Choose Geography to limit to companies in a specific geographic area.

4. Choose Update Count to see number of results, or View Results to see the company list.


Search options

Public Company Financial Information