Library Research Guide
Industry reports typically present an overview of industry trends in an easy to digest format. Reports often cover industry performance; major companies; products and markets; and the external forces, such as technological factors, environmental forces, and legal and regulatory factors, that affect an industry.
Researchers may find that reports cover a broad range of business activities. For example, a researcher who is interested in companies that sell custom athleisure apparel for women in inclusive sizes may find that reports focus on a broader range of products and services—women's clothing stores or sporting goods stores. Reports are still an excellent source of current information on the factors and forces shaping an industry.