Agricultural Economics (Undergraduate)

Industry reports are be a valuable source of information for a strategic analysis, feasibility analysis, or business model canvas. Reports typically present overviews of industry trends, industry revenue, and revenue projections. Though reports may cover an industry that is broader than the area you are researching (for example, Sporting Goods Stores instead of Bicycle Shops), they are still useful for understanding the environment in which a new company may be operating. 

Find MarketLine Industry Profiles in Business Source Premier.

1. Enter MarketLine (one word) in the Ti Title field.
2. Enter United States in the GE Geographic Terms. MarketLine also covers other countries.
3. Enter the search terms for your industry in the TX All Text field. 
4. After running the search, use menu on left to limit by source type (industry profile) and date (last few years).

Tips for finding MarketLine Industry Profiles in Business Source Premier.

Reports available through the library usually cover an industry broadly though researchers are often interested in a specific product or service. Even if a specific product or service is not covered, industry reports are still useful for understanding the environment and competitive forces that impact companies in the industry group.

Understanding how industries are classified will help you find a report that matches your industry. 

When the federal government collects data about economic activity, companies are grouped into industries using NAICS (the North American Classification System). Government data is the foundation for industry research reports, so they often follow a similar classification scheme. 

Industry research reports are often classified based on NAICS.

The library does not provide access to reports from sources such as Allied Market Research, Mordor Intelligence, or MarketResearch.com. Due to licensing restrictions, industry and market research reports are not available through interlibrary loan.