Library Research Guide
K-State Libraries’ subscriptions include industry/market research reports published by First Research, IBISWorld, MarketLine, Mintel, and Statista.
Industry reports provide overviews of industry trends, industry revenue, and revenue projections in an easy to digest format. Though reports may cover an industry that is broader than the market you are researching (for example, Sporting Goods Stores instead of Bicycle Shops), they are still useful for understanding the competitive forces that may impact a business.
Reports available through the library usually cover an industry broadly though researchers are often interested in a specific product or service. Even if a specific product or service is not covered, industry reports are still useful for understanding the environment and competitive forces that impact companies in the industry group.
When the federal government collects data about economic activity, companies are grouped into industries using NAICS (the North American Classification System). Government data is the foundation for industry research reports, so they often follow a similar classification scheme.
The library does not provide access to reports from sources such as Allied Market Research, Mordor Intelligence, or MarketResearch.com. Due to licensing restrictions, industry and market research reports are not available through interlibrary loan.