MKTG 430 - Brand Management

Find articles on your brand.

Library Research Guide

Recommended Newspapers, Magazines, and Journals

Below is a list of titles recommended by your professor that you can access through library databases. Search the individual publications to find an article about your brand.

For most publications, content is available in HTML and/or PDF format on the ProQuest or EBSCOhost platform.

A - C

Adweek (ProQuest)
"Adweek is the leading source of news and insight serving the brand marketing ecosystem."
Bloomberg Businessweek (EBSCOhost)
Bloomberg Businessweek reports on the people, companies, events, and trends shaping the global economy.
Boston Globe (ProQuest)
"New England’s best source for news, sports, opinion and entertainment. The Globe brings you breaking news, Spotlight Team investigations, year-round coverage of the Red Sox, Patriots, Celtics and Bruins, sharp editorials, stunning photography, and engaging arts, food and lifestyle journalism."
California Management Review (EBSCOhost)
Published at the University of California, the California Management Review bridges the gap between those who study management and those who practice it.
Chicago Tribune (ProQuest)
Access the full text (HTML) of the Chicago Tribune on the ProQuest platform. "Founded in 1847, the Chicago Tribune, is the top source of news and information in the Chicago area and the largest news organization in the Midwest."

D - L

The Economist (Magazine) (ProQuest)
The Economist is an important source of global business and economic news and analysis.
Fast Company (EBSCOhost)
"Fast Company is the world's leading progressive business media brand, with a unique editorial focus on innovation in technology, leadership, and design."
Financial Times (ProQuest)
Access with one-month delay (embargo). The Financial Times is an important global business publication.
Los Angeles Times (ProQuest)
"The L.A. Times is a leading source of breaking news, entertainment, sports, politics, and more for Southern California and the world."

M - S

McKinsey Quarterly (EBSCOhost)
"The Quarterly combines powerful insights from McKinsey with ideas from other world-leading experts and practitioners to help readers stay at the cutting edge of management thought, become more effective leaders, and boost the performance of their organizations."
MIT Technology Review (ProQuest)
MIT Technology Review provides analysis, reviews, and interviews on the newest technologies and their commercial, social, and political impacts.
New York Times (ProQuest)
Access the full-text of the New York Times on the ProQuest platform.

T - Z

Tampa Bay Times (ProQuest)
"The Tampa Bay Times is Florida's largest newspaper with 13 Pulitzer Prizes."
Wall Street Journal (ProQuest)
The Wall Street Journal reports on the global forces that shape business, finance, economics, and money.
Wired (ProQuest)
"The Wired conversation illuminates how technology is changing every aspect of our lives—from culture to business, science to design."