Industry reports are be a valuable source of information for a strategic analysis, feasibility analysis, or business model canvas. Reports typically present overviews of industry trends, industry revenue, and revenue projections. Though reports may cover an industry that is broader than the area you are researching (for example, Sporting Goods Stores instead of Bicycle Shops), they are still useful for understanding the environment in which a new company may be operating.
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K-State Libraries subscribes to IBISWorld US Industry Reports and US Specialized Industry Reports. The US Industry reports module covers 700 industries. Reports have statistics and analysis on market characteristics, operating conditions, current and forecast performance, major industry participants and more. The Specialized Industry Reports complement the Industry Reports module and can be useful when researching small or new industries.
The US Census Bureau provides free access to demographic information. Demographic information available includes age, income, educations levels for specific geographic areas of the US. However, information about consumers (psychographics, purchasing behaviors, etc.) can be difficult to find for free. The library provides some databases with consumer research.
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Insights and facts across 600 industries and 50+ countries; includes Consumer Insights. Use as the starting point of your research to get facts and insights on topics that matter, expert research in condensed form, market outlooks, analyzed markets from 150+ countries, daily infographics, visualized global stories, and global consumer survey information.
