MANGT 595 - Business Strategy

This guide is designed to help MANGT 595 students with research for their firm and industry analysis.

Library Research Guide


Consumer Information

The US Census Bureau provides free access to demographic information. Demographic information available includes age, income, educations levels for specific geographic areas of the US. However, information about consumers (psychographics, purchasing behaviors, etc.) can be difficult to find for free. The library provides two databases with consumer research.