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Entrepreneurship

This guide is designed to help students learn how to use K-State Libraries' resources to find information about industries, markets, consumers, companies, and more.

Library Research Guide

Industry Reports

Industry reports can be a valuable source of information for a feasibility analysis or business plan. Reports typically present overviews of industry trends, industry revenue, and revenue projections in an easy to digest format. Though reports may cover an industry that is broader than the market you are researching (for example, Sporting Goods Stores instead of Bicycle Shops), they are still useful for understanding the environment in which a new company may be operating. 

Industry Statistics

Five Forces Analysis

The Five Forces is a framework, developed by Michael Porter, for analyzing the forces that shape an industry. Students at K-State have access to Five Forces Analyses through MarketLine.

Industry Ratios

IBISWorld Ratios

Industry Gross Margin

1. Go to Mergent Online and search for a company in your industry.
2. Choose Report Builder tab and Comparison Reports option.
3. Select the following options on the Comparison Report Selection Screen:

  • Peer Group selection: Classification NAIC
  • Select Comparison Report Type: All Companies
  • Report Type: Active Companies Only
  • Report Item Selection: Ratios > Gross Margin %
    Make sure Include average box is checked.

4. Then download report and look at the peer average for gross margin.

 

Go to Mergent Online and search for a company in your industry

 

Choose Report Builder tab and Comparison Reports option.

 

Options on the Comparison Report Selection Screen

 

Then download report and look at the peer average for gross margin.