Industry reports can be a valuable source of information for a feasibility analysis or business plan. Reports typically present overviews of industry trends, industry revenue, and revenue projections in an easy to digest format. Though reports may cover an industry that is broader than the market you are researching (for example, Sporting Goods Stores instead of Bicycle Shops), they are still useful for understanding the environment in which a new company may be operating.
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K-State Libraries subscribes to IBISWorld US Industry Reports and US Specialized Industry Reports. The US Industry reports module covers over 700 industries. Reports have statistics and analysis on market characteristics, operating conditions, current and forecast performance, major industry participants and more. The Specialized Industry Reports complement the Industry Reports module and can be useful when researching small or new industries.
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Insights and facts across 600 industries and 50+ countries; includes Consumer Insights. Use as the starting point of your research to get facts and insights on topics that matter, expert research in condensed form, market outlooks, analyzed markets from 150+ countries, daily infographics, visualized global stories, and global consumer survey information.
1. Go to Mergent Online and search for a company in your industry.
2. Choose Report Builder tab and Comparison Reports option.
3. Select the following options on the Comparison Report Selection Screen:
4. Then download report and look at the peer average for gross margin.