Library Research Guide
Industry reports can be a valuable source of information for a feasibility analysis or business plan. Reports typically present overviews of industry trends, industry revenue, and revenue projections in an easy to digest format. Though reports may cover an industry that is broader than the market you are researching (for example, Sporting Goods Stores instead of Bicycle Shops), they are still useful for understanding the environment in which a new company may be operating.
1. Go to Mergent Online and search for a company in your industry.
2. Choose Report Builder tab and Comparison Reports option.
3. Select the following options on the Comparison Report Selection Screen:
4. Then download report and look at the peer average for gross margin.