This guide is designed to help students learn how to use K-State Libraries' resources to find information about industries, markets, consumers, companies, and more.

Library Research Guide

Consumer Information

The US Census Bureau provides free access to demographic information. Demographic information available includes age, income, educations levels for specific geographic areas of the US. However, information about consumers (psychographics, purchasing behaviors, etc.) can be difficult to find for free. The library provides some databases with consumer research.


Census Business Builder

Census Business Builder search interface