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MKTG 625 - Entertainment Marketing

This guide is designed to help MKTG 496 students research the music, film, and video game industries.

Library Research Guide

Major News Publications

Major news publications report on the music, film, and video game industries. Sometimes publications require subscriptions. Students can use library databases to access the articles for free.

News Publications (Library)

News Publications (Online)

Examples of Trade Publications

Trade literature is written for people working in a particular profession or industry. You are not required to use trade literature for this class, but sometimes the content is more focused on information that is relevant to professionals. 

Music Industry Trade Publications

Film Industry Trade Publications

Gaming Industry Publications