MKTG 625 - Entertainment Marketing

This guide is designed to help MKTG 496 students research the music, film, and video game industries.

Library Research Guide

Consumer Information

The US Census Bureau provides free access to demographic information. Demographic information available includes age, income, educations levels for specific geographic areas of the US. However, information about consumers (psychographics, purchasing behaviors, etc.) can be difficult to find for free. The library provides two databases with consumer research.