Libraries

MKTG 625 - Entertainment Marketing

This guide is designed to help MKTG 496 students research the music, film, and video game industries.

Library Research Guide

Industry & Market Information

Industry reports can be a valuable source of information on the environment that a company operates in. Reports typically present overviews of industry trends, industry revenue, and revenue projections in an easy to digest format.

MarketLine Industry Profiles

Find MarketLine Industry Profiles in Business Source Premier.

  1. Enter MarketLine (one word) in the Ti Title field.
  2. Enter United States in the GE Geographic Terms. MarketLine also covers other countries.
  3. Enter the search terms for your industry in the TX All Text field. 
  4. After running the search, use menu on left to limit by source type (industry profile) and date (last few years).

Tips for finding MarketLine Industry Profiles in Business Source Premier.

Screen shot of Business Sources Premier advanced search page that illustrates search for MarketLine industry profiles. MarketLine is entered in the in title field, country of interest (the United States) is in the geographic terms field, and snack food (the industry terms) are in the all text field.

 

Screen shot of Business Sources Premier search results page that illustrates search for MarketLine industry profiles. Using the menu on the left, the search results have been limited by publication date (the most recent 3 years) and by source type (industry profiles).

 

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