This guide is designed to help students learn how to use K-State Libraries' resources to find information about industries, markets, consumers, companies, and more.

Library Research Guide

SWOT Analyses

K-State subscribes to a few databases that provide company profiles that include a SWOT analysis. A SWOT analysis is a framework that entrepreneurs use to evaluate the strengths, weaknesses, opportunities, and threats for a company. Read What is a SWOT Analysis and How Can it Help Your Business? on the Kauffman Foundation FASTRAC website to learn more.

Company Profiles

Private Company Financial Information

The library has access to several databases with information on private companies. Two, Mergent Online and ReferenceUSA, provide limited financial information for private companies. In most cases, private companies are not required to disclose financial information, so this financial information is self-reported or estimated. 

Public Company Financial Information

Company Lists: Data Axle (formerly Reference USA)

Use ReferenceUSA to generate a list of companies.

To start select the U.S. Businesses Database and choose the Advanced Search.

Advanced ReferenceUSA Search highlighting examples of search options


Select options on the Advanced Search screen.

1. Under Record Type, check the Include Unverified Businesses box. (Recommended because it expands search results.)

2. Choose Keywords/SIC/NAICS under Business Type to search for specific types of companies.

3. Choose Geography to limit to companies in a specific geographic area.

4. Choose Update Count to see number of results, or View Results to see the company list.


ReferenceUSA Advanced Search screen